Congratulations to Elodie Loubaresse and Florent Pestre for their new publication entitled : « Levers of performance in a collective strategy : An analysis of the wine industry in Val de Loire, Champagne and Languedoc-Roussillon », in Gérer & Comprendre.
Why do some collective strategies work better than others? After recalling the major factors in a collective strategy’s performance, three contrasting cases in the French wine industry are examined: Val de Loire, Champagne and Languedoc-Roussillon. Some of these factors are independent of the actions of the parties involved, but other levers of action can be used directly. The cases of Val de Loire and Champagne serve to identify the pitfalls to avoid when drawing up a collective strategy and the conditions to meet for it to be effective. The case of Languedoc-Roussillon illustrates the overlapping of levels of analysis and the dynamics imparted by a collective strategy.
Loubaresse E. & F. Pestre (2016), « Les leviers de performance d’une stratégie collective : une analyse des filières vitivinicoles en Val de Loire, en Champagne et en Languedoc-Roussillon », Gérer et Comprendre, n°123, p. 46-59.