Valérie NICOLAS-HEMAR participated at the conference Journées Normandes de la Recherche sur la Consommation in Angers on November 26-27. She presented the paper co-written with Pascale Ezan and Mathilde Gollety, entitled : ““Milk comes from cows, and eggs are made by hens” The children’s representation of natural in food”.
This exploratory research aims to identify the children’s representations of the term “natural” in food. Through a qualitative methodology based on an educational game, the authors point out that the representations of natural among the 120 interviewed children consist of six dimensions: food origin, the absence of chemicals, non-processed food, taste, health and commensality. The findings suggest that children’s representations of natural are actually quite similar to those of adults.