Corinne Chevalier gave a presentation at the 20ieth International Marketing Trends Conference on January 14-16 2021. She presented “Impact of model gender on the perception by older viewers and the effectiveness of advertisements targeted at their age group”, with G. Moal-Ulvoas. She also presented “The old and the beautiful: senior female exposure to models in advertisements and consequences on their identity”, with B. Bourcier-Béquaert et G. Moal-Ulvoas.