This user has not added any information to their profile yet.
Christianne-Joelle Ghomsi Magne is a PhD student in Marketing at the RITM, supervised by Pr. Amélie Clauzel and Pr. Nathalie Guichard. Her research examines the effects of luxury brands' discourse regarding sustainable development, over consumers perceptions and representations. The thesis explores animal welfare perspective.
PhD Student in Management
Doctorant
Management
R(éseaux), I(nnovation)
Membre actuel
Luxury, Consumer behavior, Animal welfare, Sustainable Development.
Oral Communications & Participations
- JNRC Colloquium, 14-15th November 2024, IAE-Rouen, France
- AFM Meetings 2023 "Marketing facing societal challenges", 25-26th January 2023, IÉSEG Paris, France
- RITM Management Seminar, 16th February 2023, Paris-Saclay University, Sceaux, France
- Colloquium (doctoral) of ALCOR, 16th November 2022, Le Havre, France
- JNRC Colloquium, 17-18th November 2022, Le Havre, France
--Ghomsi Magne, C., Clauzel, A., & Guichard, N. (2024). "Bien-être animal et discours des marques de luxe : quelles perceptions par les consommateurs ?". 23 èmes JNRC (Journées Normandes de la Recherche sur la Consommation), IAE-Rouen, France.