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Dongfang Li, a second-year PhD student in marketing at lab RITM under the supervision of Prof. Lydiane Nabec, holds a double master's degree in MAE "Management et Administration des Entreprises" degree from IAE Lyon and in LCE "Lettres-Culture-Entreprise" from the Jean Moulin University Lyon 3.

Funded by the Chinese Scholarship Council (CSC), her thesis will be carried out within RITM's Networks and Innovation Axis, and as part of the Health team's work.

PhD Student in Management
R(éseaux), I(nnovation)
Membre actuel

Digital marketing, Social marketing, Food marketing

Thesis topic: The impact of the live shopping format on French consumer behavior in the food market

Oral Communications:

  • 23rd International Marketing Trends Conference - IMTC 2024, 18-20th January 2024, Venice, Italy.
  • 2nd edition of the "Training-Research in Economics and Management" Week, 11-13th October 2023, Paris-Saclay University, Sceaux, France
  • 22nd Digital Marketing Colloquium, 7-8th September 2023, University of Paris 1 Panthéon-Sorbonne, Paris, France

  • RITM Management Seminar, 22nd June 2023, Paris-Saclay University, Sceaux, France


  • Meetings of AFM 2023 "Marketing in the face of societal challenges", 25-26th January 2023, IÉSEG Paris, Paris, France

Chinese Scholarship Council (CSC)

  • Li D, Nabec L (2024) The Live Shopping trilogy emerging in China: the benefits of sensory marketing. 23rd International Marketing Trends Conference - IMTC 2024. ESCP Business School. Jan 2024. Venice. Italy. ⟨hal-04445456⟩.
  • Li D, Nabec L (2023) Live streaming e-commerce, a proposal for a typology of emerging formats in China. 22nd Digital Marketing Colloquium. University of Paris 1 Panthéon-Sorbonne/ESSCA School of Management. Sep 2023. Paris. France. ⟨hal-04233501⟩.