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Christianne-Joelle Ghomsi Magne is a PhD student in Marketing at the RITM, under the supervision of: Pr. Nathalie Guichard and Pr. Amélie Clauzel. Her subject focuses on the effects of the luxury brands discourse on sustainable development regarding animal welfare, over consumers perceptions and representations.
PhD Student in Management
Doctorant
Management
R(éseaux), I(nnovation)
Membre actuel
Luxury, Consumer behavior, Animal welfare, Sustainable Development.
Oral Communications & Participations
- JNRC Colloquium, 14-15th November 2024, IAE-Rouen, France
- AFM Meetings 2023 "Marketing facing societal challenges", 25-26th January 2023, IÉSEG Paris, France
- RITM Management Seminar, 16th February 2023, Paris-Saclay University, Sceaux, France
- Colloquium (doctoral) of ALCOR, 16th November 2022, Le Havre, France
- JNRC Colloquium, 17-18th November 2022, Le Havre, France
--Ghomsi Magne, C., Clauzel, A., & Guichard, N. (2024). "Bien-être animal et discours des marques de luxe : quelles perceptions par les consommateurs ?". 23 èmes JNRC (Journées Normandes de la Recherche sur la Consommation), IAE-Rouen, France.