Marie-Eve Laporte – RITM

Management, Publication

Why consumers react differently to brand transgressions: Functional vs. ethical breaches and psychological contracts

By Miren Lafourcade|2025-10-09T00:35:45+02:009 October 2025|

Marie-Eve Laporte published her paper, “Why consumers react differently [...]

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Management, News, Publication

Motiver la population à se protéger : le cas du premier confinement en France

By Miren Lafourcade|2024-05-17T16:37:13+02:0017 May 2024|

Marie-Eve Laporte published her paper “Motiver la population à [...]

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